Why Do I Need to Rent Email Marketing Software?

Every busy business in today’s fast paced world needs to maximise their productivity and take advantage of every opportunity they get to do this. This article is designed to highlight the benefits of rented email marketing software as opposed to buying a package and how it can help your business run that little bit better.

Do I require email marketing software? This is a question that anyone who would like to be successful with email and internet marketing must answer. There is a divide in the marketing industry whether to buy email marketing software or to just rent it.

We now live in an age where you can have an effective online marketing scheme without having to purchase the software. Email marketing software can be rented from a range of online websites. If you rent your email marketing services, it means that you only have to deal with one company and one website.

You Can Use It Anywhere

An advantage of using this method is that you can access it anywhere. As long as he/she has a computer and an internet connection, the person planning to market through email can always monitor how his marketing campaigns are going. This reduces the need for someone to have to use their personal computer because the software is installed on it. Therefore increasing productivity as online results allow for more flexibility.

Renting Is Quite Affordable

Price is another key factor to consider when looking at email marketing software. Renting is quite affordable as it involves paying a small amount each month or each time you use the software. This is a more attractive option than having to pay a large amount for the software package. You run the risk of the software being inadequate for your needs by doing this. By renting you save spending a lot of money on something which could be spent in other areas. In this way you can also discover what online software is best for you.

Keep Your Contacts In One Place

Once marketers realise the benefits of having all their contacts it one place it will become clear that purchasing email marketing software was unnecessary. Free email programmes such a Hotmail are often used for email marketing. However, they soon discover that this is an ineffective and disorganized way of doing things.

This software uses the simplest way to organise mail. It can highlight which customers have been contacted and which have responded. Hence maximising output, minimising mistakes freeing up time for other endeavours such as widen the customer base.

Successful Business Career Building Flows from Building a Successful Business

Successful business career building goes hand in hand with successful business building. Research and analysis demonstrate that four key elements underpin highly successful businesses. Top performing business people know how critical it is for them to pay careful attention to these four fundamental elements from inception through the lifetime of their business.

Regardless of whether the business is a multi-national corporation or a sole proprietorship, these four key elements must be present and properly formulated to ensure their business success. Just as when building a house, whether it is a luxury home or a small cottage, we pay careful attention to the picture in our mind’s eye of the end result that we want, so it is with creating a business. The key undamentals apply.

The four key elements that underpin highly successful businesses and business careers are:

Element One – Clearly Articulated Mission, Vision & Values

Successful businesses have well thought through and clearly articulated Mission, Vision and Values statements. These statements are the visible expression of the “heart and soul” of the business. They point to the business’s aspirations in all of its activities and the way its people are expected to conduct their affairs in relation to each other and to customers. This vital element aligns strategy with leadership and customers.

The words in these statements are not mere platitudes that hang on an office wall for decorative purposes. Successful businesses use these shared understandings to capture the purpose, direction and expectations of how their business is to be conducted. When implemented correctly, they create value-based, dynamic, customer-focused cultures that deliver excellence across the board.

People in high performing, successful companies live their Mission, Vision and Values and drive them into the very fabric of everything that their organization says and does.

Element Two – Strategy Formulation & Business Planning

Strategy formulation is the framework of choices that successful businesses implement to achieve their Mission and Vision. Strategic thinking ensures leaders understand the nature of the business that they are in and precisely where they are headed.

Once they have decided the critical issues that need to be addressed through this process, they create the Strategic Business Plan. This plan ensures that the business is built and operates in the manner that was envisaged and intended.

Element Three – Leadership Development

Successful businesses develop their leaders in a particular way. They ensure that their personal business career building and development is aligned to the Mission, Vision and Values of the organization, that it is part of the strategic agenda and that it focuses on customer need.

As a result of this type of leadership development, leaders in successful businesses are highly self-aware. They are conscious of the impact that they are having on others, and they get results. Such leaders continually build the business and the people around them for the future.

Element Four – Common Tools for Problem Resolution & Decision-Making

Successful businesses adopt common and systematic thinking processes and tools that can be used across the three streams of thinking in organizational life, namely strategy, operations and continuous improvement.

Having a common set of thinking tools that are used by everyone in an organization builds speed in the flow of information and ensures that problems, issues of concern and decisions are visible, rational, collaborative, traceable and conscious. Because they have these tool sets and processes in place, successful businesses think quickly, adapt and innovate.

So, in summary, all successful business career building begins with building a successful business. The four fundamental elements that must be in place for a successful business are:

– Mission, Vision and Values – a shared view of the purpose of the business.

– Strategy Formulation – understanding the nature and direction of the business.

– Leadership Development – building for the future of the business.

– Problem Resolution and Decision-Making Capabilities – building effectiveness and speed into the thinking and decision-making of the business.

Tip #2 – Home Business Entrepreneurs Have an Office

Hoping you are enjoying our home business tips series for individuals looking at starting a home business or the entrepreneurs actively operating one. In the first article, it was mentioned how we can use hardware that enables us to work our business from anywhere in the house and even tools that allow us to work when we’re away, but by no means should that undermine the importance of having an office (or work designated space) in our home. A home based business does imply having a home office. To the same extent we have specific rooms in our homes for eating, cooking and sleeping, a space does need to be delimited for working. Even if we may not choose to work from there all the time, it’s important to have an anchor point for your business; you may want to view it as “Corporate Head Office”. You may decide to work from remote offices such as the patio, the hammock, the gazebo, the hotel room or the pool chair at your favorite Waikiki beach resort but in the end you will always need to come back and re-group in the home office – Corporate Headquarters.

While it is quite possible to have a paperless home office should you choose to, there’s always going to be some sort of paper even if you’re not the one generating it. You will have to start maintaining a filing system so piles of notes, advertising sketches, financial statements and the likes do not start piling on your desk.

The home office is also the area you can revert to when you need peace and quiet when other areas of your home are busy with sounds of playful youngsters, teen music, TV sports games or barking dogs. While those sounds are very natural to the home environment, they are also distracting to the work at hand. There are times when you need to focus your attention on a specific matter, think strategically or carry out a phone conversation and you need a place that will allow you to do so.

For that reason, you are best advised to tailor that area so it reflects your personality. You want to feel comfortable, well equipped and productive. Keep an organized and clean desk. Have all your office supplies placed for quick access. A desk can clutter easily so always remind yourself frequently that a desk is not a storage area but a work area. Your work area should feel spacious and not cramped. When you sit at your desk you should not have to move or remove piles of paper in order to find a place to work. Do not allow piles to form and when the day is over, clean up your desk so it’s ready and fresh for the next use.

If at all possible, choose a room that has a window so you can have daylight and fresh air come into your office. Fresh air will oxygenate your office so your brain can think clearly and you don’t feel sluggish. The sunlight brings you vitamins, brightens your day and makes the room alive. Add to that some favorite colors to accent your room and you’re set. While some may go as far as painting the walls to their liking, there are other alternatives. Put up colorful pictures on the walls, post your life vision, print your favorite quotes on colored paper and stick them to the walls at random angles, post your life goals and you might also want to frame some pictures of the important people in your life. All these will quickly fill up your wall space and pretty soon the color of your walls won’t even matter. It will make your work environment vibrant, warm, comfortable and conducive to the empowering thoughts you need when you revert to your work alcove.

Plants and animal life are also a good idea. Plants will create oxygen during daytime while their color and appearance will make the place alive. A fish tank is another source of light, it brings busy aquatic life to your room and creates a soothing effect.

Another area of your office should be devoted to your personal and business development library. A considerable amount of time need to be devoted to your development and if you do not have a library in the works already, it’s time you start one. But that will be for another article. In the mean time, put your construction hat and work boots on, you have an office to design; an anchor to set, a Corporate Headquarters to establish. See you in the boardroom!

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